It's still difficult to pinpoint exactly how much money Cisco
Systems Inc. (Nasdaq: CSCO) will save after it completes the sale of
its set-top box factory to Foxconn Electronics Inc. , but it's almost
equally difficult to find anyone who thinks Cisco will sever all ties
with that part of its business anytime soon. (See Foxconn Buys Cisco's
Set-Top Factory and Did Cisco Cut Deep Enough?)
For now, most
believe Cisco when it says it has no intention of bugging out, partly
because boxes will fit into its Videoscape architecture and partly
because the business of selling set-tops to telcos and MSOs simply
isn't that bad, at least not yet. (See Can Videoscape Save Cisco's
Set-Top Business? and Cisco's Cable Crunch .)
"It's still
significant and their market position is still relatively strong on a
global basis,Crappie are fair on minnows and green tube jigs over brush
replicauhren." says Teresa Mastrangelo, Infonetics Research Inc. 's directing analyst, video.
Worldwide,
Cisco is third in set-top revenues behind Motorola Mobility Inc.
(NYSE: MMI) and top dog Pace plc , while still enjoying the number-two
spot in cable set-top box sales and the catbird seat for IPTV set-top
boxes. Those positions fit well with John Chambers's condition that
Cisco focus on markets where it's at or near the top, Mastrangelo
notes. (See Pace Snatches Moto's Set-Top Crown.)
And no one is
ready to believe the hype that the set-top box is going to completely
disappear or somehow go "virtual" inside iPads, TVs and other connected
devices overnight. They'll be around for a while, even if Videoscape
strategy is to help video service providers put more of the service
smarts on the network and pipe their goods to devices that don't fit the
traditional set-top box mold. (See Can Videoscape Save Cisco's Set-Top
Business? and The Disappearing Set-Top .)
How quickly cable,
one of Cisco's key targets, starts to transition to IP will help to
determine how big a part set-top boxes will play in the near term. But
those strategies -- and when MSOs will execute them -- are far from
uniform. (See Comcast Demos New Web-Based TV Service.)
"Given
all that uncertainty, we do expect that set-top boxes will have a
pretty significant role for the next three to five years, but you can
start to see ¡ the edge of a shift away from at least emphasizing
set-top boxes," says SNL Kagan Senior Analyst Ian Olgeirson.
But
some analysts think Cisco will remain a key player because cable will
still rely on it to make hybrid boxes that can speak both QAM and IP
video. "They [Cisco] want to stay in that business because there's
going to be a product cycle around it," predicts Morgan Keegan &
Company Inc. Communications Equipment Analyst Simon Leopold.
And
there are other business and operational factors that will maintain
Cisco's link with the set-top box. Videoscape's a big network-focused
play, but Cisco will still make set-tops or more advanced gateways that
can run it.You don't think about achickencoopplans,
Plus, no one should expect Cisco to start ripping up contracts that
tie set-tops to the purchase of other Cisco gear, Mastrangelo says.
Margin of error
And what of the sale that takes the set-top factory in Juarez,The US Dollar has been the source of many traders' airpurifiertarget
in 2011. Mexico, out of Cisco's hands and takes 5,000 employees off
the books? Cisco insists Foxconn's production prowess can help it
reduce margins, but trying to calculate those savings is almost useless
right now because no one knows yet how much Cisco will end up paying
for boxes when Foxconn takes over the manufacturing.
"All you
can conclude is that Cisco wouldn't do it [sell the set-top plant] if
they didn't think it was favorable to their margin,have much higher oil
resistance than conventional rubberextrusions
grades." Leopold says, noting that the lingering unknown factors
prevent him from plugging any anticipated margin improvements into his
model for Cisco beyond an expectation that there will be some sort of
tailwind to be factored in later.
But an engineer with a top U.S. MSO,before spending on plasticcardding
overtook cash, who didn't wish to be named, is glad to see Cisco make
the move because it's further indication that the components in cable
boxes are increasingly reaching commodity levels. "If there's a way to
create better economies of scale, I think it's not an unwise move," the
engineer said of the pending sale.
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